In November 2023, Amblios Club underwent a major rebrand in order to re-structure the app to move away from a suit of games, and instead include parental features, activities and informative information. As the main designer in the team, I led the production of the first ever Digital Guidelines for Nucleolus: a document that provides detailed guidance on the application of the new brand of digital assets. This project was developed during my role as a Designer and Artist at Nucleolus.

The purpose of the Digital Guidelines is to enhance the Brand Guidelines, by considering elements in a digital context (e.g., user experiences; accessibility). Initially this work began as a Google Slide, outlining brand guidelines including typeface, colour scheme, elements (e.g., buttons; forms), however, as further hours were put into this task, a Figma file was created in order to express the desired re-brand of the app to programmers who were implementing these changes. Both the document and the Figma file aim to promote consistent and high-quality user experiences oas they use the application.

Below are a few of the slides I created for the Brand Style Guidelines.